When Activision Met The Wonder Years

Illustration for article titled When Activision Met The Wonder Years
Total RecallTotal RecallTotal Recall is a look back at the history of video games through their characters, franchises, developers and trends.

Normally, the sequel to a popular video game remains largely the same as the preceding title (or titles). If the first one was a shooter, the second one is a shooter. In 1993, however, one series did things a little differently.


That series was Zork, a pioneering succession of text adventure games for the PC dating back to the 1970s that (with one exception) had no graphics. There were just sentences on a screen, and to get around the world, you in turn had to type sentences.

Primitive by today's standards, yes, but for the time these were important, popular games, renowned fro their immersion and story-telling. So popular that eight Zork titles were released by publisher Infocom between 1980 and 1988 (or ten if you count two "interactive comics"), an astonishing number of games by anyone's standards.

By the late 1980's, however, the series - and its publisher, Infocom - were both running out of steam. Having been picked up by (of all companies) Activision in 1986, a drop in profits saw the House of Zork closed in 1989, with the mega-publisher retaining little but the Infocom and Zork brand names.

It was under this appropriated label, and five years after the release of the last "true" Zork game, that Activision decided to hit the reboot button on the franchise. It was 1993, the CD-ROM was revolutionising PC gaming, and it was felt that the best way to return this once-mighty series to the top of the charts was to...bring in a bunch of C-list actors and turn the game into a graphic adventure title, one with more in common with Myst than with its text-based forebears.

The end result - Return to Zork - was...well, not a disaster, since for the time it was visually impressive. It was also not a bad adventure game in its own right. But it didn't really feel like Zork, not when there were icons and a corny soundtrack and a mouse cursor and you had the pleasure of meeting women in stupid hats and Kevin Arnold's big brother from The Wonder Years.

For all its amateur missteps, Return to Zork did brisk enough business for Activision that three further games were released between 1996-97. The series lives on today with casual MMO Legends of Zork, as well as playable versions of the classic original Zork available for the Amazon Kindle e-book reader and within Activision's Call of Duty: Black Ops.


There are lots of interesting stories centring around this game. How it's an early example of Activision's ruthlessness, how it's an example of a game series that makes fairly radical departures from its roots. But the main reason I wanted to write about it today (aside from the fact I saw it pop up on Good Old Games) was so I could share this sequence, which for years was my friend's stock response whenever someone had had a little too much to drink.

Want some rye? Course 'ya do.

Total Recall is a look back at the history of video games through their characters, franchises, developers and trends.


"Want some rye? Course 'ya do."

Auuugh. I remember playing this in college. We couldn't figure the puzzle out and heard this guy say it for days.

I'll say it to myself occasionally when crossed with a puzzle or just mentally at random. I didn't even have to watch the youtube video. I can still hear it.

Mostly I get weird looks, but my three other college buddies get it every time.