What Happens When Activision Buys A Developer

Did a purchase by mega-publisher Activision have an adverse effect on the culture of Bizarre Creations, the developers of the Project Gotham series?

"We weren't an independent studio making ‘our' games anymore – we were making games to fill slots", Bizarre's former creative director Martyn Chudley tells Edge. "Although we did all believe in them, they were more the products of committees and analysts. The culture we'd worked on for so long gradually eroded just enough so that it wasn't ‘ours' anymore."


That's a yes, then.



I despise Focus Groups and analysts like that with a firey passion that burns hotter than the hottest star. And instead of breathing life into nearby planets, it is but a harbinger of death.

A perfect example how how Big Suits and corporations and The Laymen can ruin good things is with the King Arthur movie, the one with Clive Owen pictured here. The GOOD one. If you watch the original ending, the one with the Director's Cut the ending was actually much more in-line with the theme of the movie and felt *right*

Sadly though, when the movie was played for focus groups, the thing they comented the most about was Kiera Knightley and CLive Owen's characters. "They should be married!" They cried at the end of the movie. So the big wigs in the studio came to the directors and writers and said "People want MARRIAGES!" Waving their focus group results sheets in the air like a press release.

And so, despite it not being in the vision of the director and not being the story he wanted to tell, he was sadly made to include an awkward and forced wedding scene at the end of the movie. If you watch it with Director Commentary play, his rant about it is actually pretty funny.

Long story short, Big companies, focus groups, and "analysts" have a tendency to ruin things about as much as they "improve" them.