Welcome To the Family: A Letter From Nintendo's Cammie Dunaway

Illustration for article titled Welcome To the Family: A Letter From Nintendo's Cammie Dunaway

Welcome to the Family is a series of three letters that will run this week from the heads of Microsoft, Sony and Nintendo.


We asked each of the companies to write up a welcome letter to new owners of their consoles. They did the rest. We are running them in the order they were received. Check out Microsoft's and Sony's letters.

And now a word from Cammie Dunaway, executive vice president of sales and marketing, Nintendo.

To: New Wii owners
From: Cammie Dunaway,
Nintendo of America's Executive Vice President of Sales & Marketing

Hello everyone,

Welcome to Wii! I know it's a little late and unnecessary to address this letter to the many Kotaku readers who bought their Wii when it first hit the videogame scene back in 2006. But to the more than four million consumers who only just discovered this new way of gaming during the November and December holiday period, congratulations on your purchase. In total, ten million other Americans bought a Wii in 2008, and you owners range from the most dedicated, passionate of players, all the way to first time gamers. If you're in that latter group, you shouldn't feel alone. Millions of Americans had no other video game system in their homes when they unpacked their Wiis. In fact, one of those new Wii families is probably about to set up their system in their new home, The White House!


Let me talk directly to those of you who are new gamers…or haven't played in a very long time. Chances are the first Wii you saw belonged to a friend or relative. You probably smiled while watching them play, thought it looked like fun, and agreed to give it a try. It may not have taken long to decide you wanted one for your own. But the total experience is a lot more than just swinging around the Wii Remote (with that wrist strap always attached, of course!)

On the startup screen, I'm guessing you've already clicked onto the Mii channel and created an in-game version of yourself. Maybe you've even tried viewing your digital photos by plugging your SD memory card and flipping through the pictures with the Photo Channel. Just like the Wii itself, all the functions are set up to be simple to use.


But you won't really understand the full range of Wii until you're connected to the Internet. Just click on the lower left of the home screen and it will walk you through the setup. If you have any problems, the quickest help is available at support.nintendo.com.

Once you're online, there's a lot more to enjoy. Let me mention just two of your new channel options. The Wii Shop channel on one hand allows you to step back in time. Maybe you fondly remember a game you used to play 20 years ago (could it be that you actually played the original Donkey Kong?) Maybe you wish games could still be like that today. Well, they are-exactly the same. The Virtual Console feature on the channel lets you choose from more than 250 classics, originally released on Nintendo, Sega, and other vintage consoles. What's old really can be new again.


Or, maybe you're looking for innovative alternatives to the big name new game releases that grab all the headlines. Then the place for you is WiiWare, where we've invited small, independent development teams to show their work directly to players. A prime example is World of Goo, whose developers created a place where various forms of goo balls combine to build bridges, towers, and interact with the World of Goo Corporation. It's so inventive and so engrossing that it was just named the Best Independent Game of the Year. But that's just one game-there are already over 60 other WiiWare games available.

In both cases, you purchase these games by downloading them right to your system, and each game becomes a new channel button on your startup menu. They're easy to find, and easy to buy. To make purchases, use the currency we call Wii Points, available either online using a credit card, or in physical card form at thousands of retail locations.


The second channel is the Nintendo Channel. It's an interactive guide to all things Nintendo. You can find information on new and upcoming games, watch video trailers, rate the games you're playing and share your thoughts with other users, and if you someday buy a portable Nintendo DS, you can even use the Nintendo Channel to download demos of DS games. (On the channel, I really recommend the video featuring Reverend Run from Run DMC playing Wii Music). But of course, the great thing about your Internet connection is that you can find dozens of independent game sites with more info and videos, each targeting particular groups of gamers according to their skill level and game taste.

So, I could talk a lot more about the channels, but I think it'll be more fun to do some of the exploring yourself.


Instead, I'd like to close by discussing some of the key thinking that went into the invention of the Wii. Our global president, Mr. Iwata, has said that the video game industry over the years had inadvertently created a huge wall, distinctly separating gamers from non-gamers. I'm sure many of you have seen someone playing in a store or at a friend's and said, ‘whoa-that's way too hard for me!' That kind of reaction really isn't in the best interest of anyone.

So Wii Sports was born as a fundamental response to that kind of reaction-it not only had to be fun, but it had to be fun for anyone. With Wii Sports now the most-played video game in history, I think we reached that goal. But at the same time, it also raises the question, ‘OK—what's next?'


For us, the stepping stone is what we call a ‘bridge' game, something that will easily move you new players closer to the full world of gaming. I'll give you one example, Mario Kart Wii. It comes bundled with a Wii Steering Wheel, because even though that wheel isn't required to play the game, we thought it would be the most comfortable way for new players to start racing. Next, instead of just classic Nintendo characters, we let you put your own Mii into the game. Again, the idea is to make it feel friendly. And on the far end of exploration, we even wanted the experience to be so simple and involving that you'd eventually try to jump into online competition, racing against people around the world. So this bridge really leads in two directions: not just from simple-to-more-involving, but also acting like a link between new gamers and veteran ones. If you're interested in more of the thinking behind this, you can find Mr. Iwata and the key developers talking about it at Nintendo.com.

Finally, I know many of you may have had a hard time finding your Wii and I thank you for your patience and diligence. Once you have experienced the joy of Wii we know you'll agree that it was worth the wait.



Thanks for your kind words, Cammie.

Now I must be honest, im not a "new Wii owner". Im a day #1 Wii believer, you know, those times where everyone just never believed the console and that it was in fact was Nintendos final nail in the coffin?

Well, its been two years and a month now, and I would truly like to poletly ask:

- Storage solution: You cannot offer a service like the VC and Wiiware and expect us costumers to have a "deal with it" attitude when we keep running out of space everytime we buy something new. Its been a very frustrating couple of years on that account.

- I thank your offering of tradicional games (Zelda, brawl, Metroid, Mario, etc), it has been a really great couple of years of iconic nintendo gaming. And not trying to sound like an ingrate customer, but could you please, please whisper "F-Zero, Pilotwings, Starfox" on Miyamoto-san hear?

- DVD play back. I know, what a silly thing to ask on a already quite magnificnet machine, but hey, why not? If theres something I have more then Wii games, it surely must be DVDs!

- Do something about absolutly horrendous games ending up in the shelves. I will never forget (or forgive) the fact that "Excite Truck" was not a day #1 release in Europe, instead giving us the 2 dreadful Ubi Soft driving games. My father wanted a racing game to give me for christmas and the store clerk pointed him in the direction of "GT Pro Series". Not knowing best, he bought it with a smile. Most people look at the game on my (curretly 84) Wii videogame list and point that one out and laught. Then I tell them this exact same story and they don't laught anymore. So sad that this was just a taste of bad things to come, game quality wise...

That was all. I thank you most of all for bringing videogames back to the family room. Before I was ostracized by my peers, but nowadays, everyone knows what a the Wii is and eveyone tries it out, regardless of previously liking videogames or not. That is indeed your greatest legacy.

But be mindful: I was the one that invested on the GameBoy, the SNES (still my favorite), the N64, the GBA, the GameCube, the DS and the Wii. I had faith in your products. I have no regrets, I fell truly blessed by your offferings, but... be mindful of people like me that never stoped believing in your company when things were not so great. Sure, I may be a little blip on the radar now compared to the "expanded audiences", but will you ignore me and so many others that keep 'suffering' because they knwow that videogames are much, much more then minigames with tacked waggle compilations just because were no longer needed? I truly hope not...