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When you hear wasabi, you probably think of sashimi or sushi. Maybe add toothpaste to that list as well? No, let's not do that.

This month, Japanese retailer Village Vanguard is rolling out wasabi-flavored toothpaste. The toothpaste smells like wasabi, it has a wasabi-like texture, and most importantly, it tastes like wasabi.

If you've ever wanted to clear your sinus while brushing your teeth, then this is for you.

And unlike this gag product, the tube looks like how wasabi paste is actually sold in Japan. For example, here is real wasabi:

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[Photo: Ochaduke]

Wasabi toothpaste isn't just silly nonsense, though. Back in 2001, Japanese researchers showed that real wasabi can help prevent tooth decay, but added that a wasabi toothpaste might need "something to mask the pungent taste." Here, that pungent taste is the point.

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This will never replace more popular (and typical) flavors in Japan like mint, but some people might buy it for a laugh. This toothpaste can be used as a prank (or when someone loses a bet) or, well, as actual toothpaste, but Village Vanguard says not to serve it with sashimi. So don't!

【VV限定】【天下一】わさび歯磨き粉【10月下旬発売】 [VV Store]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.