Usain Bolt Gets Long Overdue Pokémon Ad

[GIF via The Pokemon Company]
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

This really should’ve happened years ago, but here we are, Usain Bolt and Pokémon together at last.

In Japanese, “Bolt” is ボルト (boruto), and “volt” is ボルト (boruto), providing ample ground for endless Pokémon puns in Japanese, such as the Jyuu-man Boruto (100,000 volt, or “Thunderbolt” attack in English). 


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.