Before UFC 2009 Undisputed came out, publisher THQ was in trouble. Now that it's out, THQ is doing just fine. That'll happen when a single game sells millions.
THQ announced this morning that across the 360 and PS3 the game has sold 3.5 million copies, and to celebrate will now be appearing on both console's budget lines, dropping its price to $29.99.
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I'm not the world's biggest UFC fan, but this game is pretty great. That's no small feat, to overcome adversity like that.