As we reported yesterday, Ubisoft is getting right into the business of NFTs, a space that is both an environmental catastrophe and an enormous pump-and-dump scam. And because thatâs a shitty space to be in, people have been quick to let the company know their feelings.
The trailer for Ubisoft Quartz, âan NFT initiative which allows people to buy artificially scarce digital items using cryptocurrencyâ, was uploaded to the companyâs YouTube page yesterday. It runs for 1:19, saying something and nothing at the same time:
What it didnât show, of course, is that Ubisoft has no idea what its doing, and Quartzâs fine print says as much. It reveals that because so much of the work is being handed off to the blockchain, Ubisoft has no power to âreverse or cancel transactions,â has âno liabilityâ for claims or damages, is aware that the blockchain âmay be subject to specific weaknesses, which make them possibly targets for specific cybersecurity threats,â and has âno liability in the risks implied by the use of this new technology.â
Oh hey, look at this amazing Ubisoft Quartz! Let's quickly check the terms to see how amazingly empowered they're making me and how much better than a normal store this is! pic.twitter.com/TD3to5GpeC
— Robert Anderbergđčïž (@bobbydigitales) December 7, 2021
Everything, from top to bottom, sucks about this, from the endorsement it gives to the scam to the contempt it shows Ubisoft holds for its customer base. And one place people have chosen to voice their disgust at this initiative is on YouTube.
Although YouTube made a public gesture of removing the dislike button from the platform last month, ostensibly in the name of protecting creators from harassment, another reason was also surely to protect corporations and big names from the PR stain of having a massively disliked video on their page.
And while that may be possible in the long run, at the moment users are still able to view YouTube dislikes a number of ways, from poking around the page to using a browser plugin. Doing that reveals that the Quartz announcement video has not been a hit with fans.
At time of posting, the video has been viewed 148,881 times, with 1,000 likes and 24,000 dislikes. Thatâs a 96% dislike ratio, which by my math says people do not like what this video is about, not one bit.
Hereâs a selection of some of the top user comments, just for context:
Ubisoft, once again, giving us something we didnât ask for, donât want and wonât enjoy.
Ubisoft are always discovering new and innovative ways to be the most hateable company in gaming.
Iâve never seen a game company so in love with greed, laziness, and complacency. For the sake of your employees, I donât wish for Ubisoft to go out of business, but I seriously hope those behind the Ubisoft Quartz idea are held accountable for their actions.
Maybe you can even feel a tad of shame in knowing that the court of public opinion is almost wholly against you.
I saw some people saying yesterday that this wasnât that bad, that the Ghost Recon game these NFTs are being made available in is a minor release, and so isnât going to be a concern for most folks. To which Iâd counter, look at this menu screen from Assassinâs Creed Valhallaâone of the companyâs biggest gamesâand tell me you canât see a line pointing from Ghost Recon Breakpointâs NFTs straight to this.
