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It’s the same setup as so many other big dumb ideas that meet at the intersection of the blockchain and the metaverse. PlayStation Home, only worse. “Players” get to walk around, communicate, emote and end up in “best moments” pictures that look like a kid’s MMO from 2011:

Image for article titled Ubisoft's Rabbids Join Blockchain Game, Welcome To Hell
Image: The Sandbox

It’s also a place where words are assembled together in such a way as to make a normal person’s eyeballs turn to ash:

Image for article titled Ubisoft's Rabbids Join Blockchain Game, Welcome To Hell
Image: The Sandbox
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Now that I’ve subjected you to this knowledge, it should come as little surprise that, after a disastrous launch in its own games, Ubisoft has decided to collaborate with The Sandbox by releasing Rabbids into its platform and “[allow] anyone to create their own experiences with the Rabbids franchise in the Open Metaverse!”. It looks and feels as dystopian as you would imagine.

My day has gotten considerably worse for having seen this.

READ MORE: Ubisoft’s Latest Galaxy-Brain Move Is To Gift Scammy NFTs To Employees

Ubisoft’s ongoing NFT odyssey continues to bewilder and demoralize not just longtime fans but also its own developers. The company recently held another workshop aimed specifically at addressing the concerns of skeptical employees, yet also started giving out special NFTs to some members of the Ghost Recon team to “celebrate” the series’ 20th anniversary. One developer likened it to the staff saying “We hate this crypto stuff,” and Ubisoft responding with, “OK, come get some.”