Like most social games, there is a pay aspect. With real world money, you can buy gems. These gems can be turned into gold or into hearts. And while I haven’t yet broken down, I can see how tempting it is to drop some hard earned cash and attempt to get the Tsums I want.

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All in all, Tsum Tsum is short, quick, and fun—perfect for any time you have a few free moments. This is no doubt why it has proved to be so popular. And though it is rather repetitive, the social aspects—i.e., playing against your friends—and the various daily challenges keep me coming back day in and day out.

Disney “Tsum Tsum” is available for free on iOS and Android.

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