Toys ‘R’ Us’ New AI-Generated Ad Is Truly Horrible And More Of The Week’s Takes

We've also got thoughts on Shadow of the Erdtree 's worst area and Nintendo charging $60 for Donkey Kong Country Returns on Switch

Elden Ring Final Fantasy Nintendo Windows Games

Kotaku Staff Published June 29, 2024 |

Photo: FromSoftware / Image: Epic Games / Image: FromSoftware / Bandai Namco / Image: Nintendo / Kotaku / Image: Square Enix / Screenshot: Playground Games / Kotaku

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Toys ‘R’ Us—or, more accurately, the brand’s reanimated corpse—made waves this week with the release of an AI-generated ad that inadvertently reveals so much about this era of widespread “enshittification.” Our piece on that, as well as a lament for the way expiring licenses are killing Forza Horizon 4, a celebration of the year’s best gaming bop, and more, all await in the pages ahead.