Add cel=shaded screenshots to the Australian rating, achievements and cover art for Teenage Mutant Ninja Turtles: Mutants In Manhattan. The still unannounced game has leaked so much I’m beginning to suspect Activision is trying out a new viral marketing technique.
Perhaps last year’s pre-E3 leak of Transformers: Devastation worked out so well that somewhere behind-the-scenes there’s a person assigned to affect a slow trickle of information for Platinum Games’ next cel-shaded cartoon-based brawler, like these first screens obtained by the folks at pureXBOX.
I love the idea of “leak marketing”. It seems like a fun way to include the gaming community in the process making them feel all ick about it. I’m looking forward to the leaked trailer halfheartedly being pulled from YouTube a few times and the release date discovered via a Canadian Best Buy listing.