This Week in the Business: 'Nintendo will be Forced to Prematurely Lower the Wii U Price'

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What's happened in the business of video games this past week ...

QUOTE | "Nintendo will be forced to prematurely lower the Wii U price."—Colin Sebastian of RW Baird, talking with other analysts about Nintendo's lackluster performance in 2012 and whether the company should go platform-agnostic with its games.


QUOTE | "You can't have 18-34 year old men making games for every type of demographic."— Laura Naviaux, senior VP of global sales & marketing for Sony Online Entertainment, talking about why it's important to have more women in the game industry.

QUOTE | "This is a culture war, a clash not of scientific evidence but of firmly held beliefs, so rationality isn't invited."—Rob Fahey, former editor of, talking about the debate over violent games and real-world violence.

STAT | $400—Possible price point for the next-gen PlayStation, Xbox consoles, according to Baird Equity Research; this compares to $399 for the Xbox 360 initially, and $499/$599 for the PS3 initial release.

QUOTE | "Traditional games have become bloated with too much that isn't really vital to the gameplay."—Steve Peterson, West Coast Editor for GamesIndustry International, talking about how game design should change for traditional game companies.

QUOTE | "A lot of companies enter this space without truly having a sense of fun."— Jamil Moledina, co-founder of new gaming company Wormhole Games, talking about what will distinguish their company's games.

STAT | 9.7 million—Number of daily active users for's Candy Crush Saga, making it the #1 game on Facebook; this bumps Zynga from the top position it's held for several years.


QUOTE | "The last thing parents want to hear is denial and deflection from the people trying to sell their kids on gore and violence."—Brendan Sinclair, GamesIndustry International journalist, talking about how the industry should respond when called out about violent games.

STAT | 3 million—Number of units Guild Wars 2 has sold in under five months; this compares to 1 million units of Guild Wars sold in its first five months.


QUOTE | "It's always been a good idea to make a game for a niche."—Simon Roth, indie developer, talking about why niche games can be a good way to make a living.

STAT | $1.1 billion—Amount Sony just made by selling their US headquarters building in New York; Sony has not yet decided where they will move to in Manhattan.


QUOTE | "I'm calling it a gaming revolution."— Chris Taylor, designer of Dungeon Siege, talking about the advent of Kickstarter and how it lets developers work directly with customers on game design.

This Week in the Business courtesy of GamesIndustry International

(Image from Shutterstock)



My girlfriend and I picked up the Wii U Deluxe bundle this week (Beyond some very specific financial circumstances, getting the Deluxe is a no-brainer). We tried Best Buy first and were unsuccessful, but the guy told us flat out "We have 48 in the back, and I can't sell any of them because tomorrow we're starting an 'in-stock guarantee' promotion, and they're all here for that." Ironic and frustrating, but not the guy's fault.

We tried a Toys'r'Us next, because it was just around the corner. I asked "We're looking for the Wii U deluxe bundle, any chance you guys have any?" with some skepticism, and the guy looked at me like I was an idiot. "Of course we do, we have tons." least in my own personal, purely anecdotal experience, there doesn't seem to be any kind of "shortage" like we saw for the Wii.

But at the end of the day, I don't care. We bought ours, brought it home, and we love it. It's suffering from a lack of good software (Though Nintendoland is a blast) and that's going to be annoying in the short run, but we're having a great amount of fun with the console and I don't think for a second that we'll regret getting it.

If they are forced to prematurely drop the price...maybe I can hope for a 3DS-like ambassador program? Then I'd be 2 for 2 on getting consolation prizes from Nintendo :P