A pair of LEGO Star Wars sets become the state for a holographic interstellar war in what could be the most amazing store window advertising I've ever seen.
I could watch this for hours, which is more than I can say for a good half of the actual Star Wars films. YouTube user H1tmonchan caught this video from a toy store window in Steinkjer, Norway.
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It seems like an awful lot of effort gone into marketing a product that pretty much sells itself. The combination of LEGO and Star Wars is not one that requires further sweetening.
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Not that I'm complaining. I'm too busy grabbing popcorn and full-screening this mother to complain.
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Lego Star Wars Hologram [YouTube via Reddit]