This Evangelion Lunch Box Is Pricey

Illustration for article titled This Evangelion Lunch Box Is Pricey

Anime chain store Animate is offering a limited edition Neon Genesis Evangelion taimeshi bento. How much do you think this lunch would cost?

It costs the equivalent of US$15.

Illustration for article titled This Evangelion Lunch Box Is Pricey
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For a plastic Neon Genesis Evangelion lunch box, some chopsticks and tai-meshi (sea bream rice). Tai-meshi is pretty easy to make, and a tai-meshi lunch box, as blog Sankaku Complex points out, typically only costs a couple bucks.

But hey, Evangelion! The meal is perfect for plug suit drinks.

Luxury Evangelion Bento Distinctly Underwhelming [Sankaku Complex NSFW]

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DISCUSSION

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Can anybody shed any light on why a really mindfucking—albeit cool—anime from 1995 has garnered over $16 for its franchise and is STILL going? Why do I keep seeing new Eva pachinko machines and toys and branded shit in the convenience store? It blows my mind; it's not like there are any new episodes or anything, so what's the dealio?