Illustration for article titled The Xbox Series X Has Nicknames Like Sex And Butt X

That didn’t take long! The next-generation Xbox was announced last night, and people online already have nicknames for it.

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In the English-speaking world, it’s either being called “Xbox Sex” or simply “Sex,” a shortening of “Series X.”

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In Japan, it’s also being called “Xbox Sex” as well as another nickname, Shiri X (尻X) or “Butt X.”

The Xbox has long had naming issues in Japan. The letter “X” in Japan is batsu, means “no,” “no good,” “impossible,” “bad,” or even “futile.” The word batsu can also mean “punishment.”

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The Xbox has also been somewhat derisively referred to as “hako” (箱) or “box.”

In Japanese, Xbox Series X is Xbox シリーズX (shiriizu X). But Xbox X said phonetically in Japanese that is エックスボックスエックス (ekkusu bokkusu ekkusu), which sounds kind of like “Xbox Sex” to Japanese ears.

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Soon after the new console’s announcement, people on 2ch, Japan’s biggest web forum, began goofing on all the Xs in the name, writing things like:

“Do they like X that much?”

“Is that XXX?”

“XBOXSEX”

“They gonna sell that effing box here?”

“x0xb0x?”

“XXX for short.”

“I will even get Xbox Sex.”

“That looks big.”

“BOXXX is better”

“XXX SEXBOX XXX”

“That’s too big for Japanese homes.”

“XBOXX XXOXX XXXXX”

“Current: Xbox X After that: Xbox Xo ... In the future: Xbox Xobx And then: Xbox Xobx X”

“SEXBOX?”

“Their naming sense is batsu.”

However, on Twitter, people started shorting Series X in Japanese (シリーズX or Shiiriizu X) to Shiri X (尻X), which means “Butt X.”

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It seems that it’s being called “Butt X”...
It seems that it’s being called “Butt X”...
X Hako (box) Butt X
X Hako (box) Butt X
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Shortening Xbox Series X to Butt X makes it look like an anus.
Shortening Xbox Series X to Butt X makes it look like an anus.
I guess the abbreviation is going to be Butt X.
I guess the abbreviation is going to be Butt X.
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Hako (box) Butt X is cool but...I wonder what I’m going to do about a place to put it (still early)
Hako (box) Butt X is cool but...I wonder what I’m going to do about a place to put it (still early)
Xbox is Hako (box), Xbox 360 Is Hako Maru (circle), Xboxone is Hako 1, Xbox Series X is Shiri X (Butt X)
Xbox is Hako (box), Xbox 360 Is Hako Maru (circle), Xboxone is Hako 1, Xbox Series X is Shiri X (Butt X)
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In Japanese, Butt X seems to be the nickname that will stick.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.

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