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The WWE is already weaving its latest controversy into its storylines. For more on that, check out a long update at the bottom of yesterday's "We want refunds" Kotaku TMI article.

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DISCUSSION

This "controversy" is the best thing to happen to the WWE in years.

The mainstream media are discussing it, and it will grab quite a few new viewers who want to see WTF is going on.

Great move, WWE. Play the fans perfectly and let them market the brand for you.