The WWE is already weaving its latest controversy into its storylines. For more on that, check out a long update at the bottom of yesterday's "We want refunds" Kotaku TMI article.
This "controversy" is the best thing to happen to the WWE in years.
The mainstream media are discussing it, and it will grab quite a few new viewers who want to see WTF is going on.
Great move, WWE. Play the fans perfectly and let them market the brand for you.