Someone responded to this suggesting that it mattered because not everyone has equal rights in society. To that, TiMi Studio Group replied, “learned a serious lesson.”

The Pokémon Company, meanwhile, commented that it in no way endorsed anything said by TiMi, and that furthermore, it’s going with it somehow. A Pokémon Company representative told Kotaku that the monster-collecting company would not say anything further on the topic, so there’s no real sense of how the situation will be dealt with.

At The Pokémon Company International, we believe in a just and equitable world and that every person, employee, and fan has the unique skills, powers, and purpose to contribute to this common cause. As part of this, we celebrate the humanity of every individual, and fully support the LGBTQIA+ community.

Diversity, equity and inclusion are the foundations of our culture of belonging, and our core value of Integrity and Respect underlines the importance of treating people with respect and empathy to build an open and trusting environment.

These statements do not align with our beliefs, culture, or values and are fundamentally wrong. We’re working with our external partner to address the situation.


So there you have it. The Pokémon Company doesn’t endorse the straights, y’all. Good on them.

Correction 8/6 1:35 PM: We’ve adjusted the subhead to clarify that the posts came from the studio account, not the official game account.