The PlayStation-Activision deal for the next Call of Duty will grant PlayStation owners 30 days of exclusivity to DLC before it comes to other platforms, Sony’s Adam Boyes told us at E3. That’s across the board, including PC, so basically this is the old Xbox CoD deal with Sony swapped in.



Does this really work as a selling feature for people? Is there any data to show that timed exclusives bring more people on that platform?