The Japanese Town That's Covered In Evangelion

Illustration for article titled The Japanese Town Thats Covered In iEvangelion/i
Image: Hakone Project

Hakone, Japan is known for mountain views, hot springs, and Evangelion.

The anime is set in Tokyo-3, a city constructed in Hakone. Earlier this year, it was first reported that the area would be teaming up with the iconic anime for an “Evangelion x Hakone 2020: Meet Evangelion in Hakone” collaboration that, most likely, hoped to lure tourists visiting Japan for the Olympics.

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The Summer Games have been pushed to next year, but the collab still happened, with much of it making for striking visual images.

Such as Eva emblazoned on buses, a convenience store, garbage trucks, a ropeway station, a park, electric car charging ports, an outlet mall, and even a public restroom.

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“Evangelion x Hakone 2020: Meet Evangelion in Hakone” was originally slated to run until June, but it has been extended through September.

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I hope they leave the public restroom as is.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

coolmanguy
coolmanguy

It’s nuts to me how much marketing stuff Evangelion has considering how absolutely fucking heavy it's subject material is.