The Great Brothers In Arms Heist

British cops seized a Renault truck filled with 16,000 stolen copies of Brothers In Arms: Hell’s Highway. Cops spotted the truck in Leeds after noticing its fake plates. The truck was impounded by authorities, and then stolen again hours later — along with the games. According to a police spokesperson:

We are pursuing a number of lines of enquiry, including eBay transactions where a number of the games have been potentially identified as being advertised for sale. Arrests have already been made in respect of this.


The take's value? £600,000. “Fans needn’t worry as more stock is being parachuted in," stated Ubisoft. They, though, should worry about finding the loot. Grand Theft Auto [The Sun via MCVUK]

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Thats the greatest publicity stunt of all times! Create interest in a game by pretending that even pirates want the game so badly to the point fo stealing 16.000 units not once but twice!

I kid, I kid, I hope the game is as good as it's publisher Ubisoft, a company I love so very much for their wonderfull Wii games...

PS: Release Namco's "The Sky Crawlers" in Europe and all will be forgiven, Ubi.