This is Setsu-chan. The little guy sure is cute when he's awake. But when he dozes off, he sure is fugly.
What a darling cat!
But the difference between how he looked when he was awake and his "negao" (寝顔) or "sleeping face" was huge. Typically, "negao" for cute animals (or cute people, for that matter) are supposed to be, well, cute. It's precisely that gap that people online found amusing.
Since Setsu-chan was even featured on Japanese television, it shouldn't come as too big of a surprise that NicoNico is reporting a photobook is being released tomorrow. The title is The Most Awful Sleeping Face in Japan: The Unparallelled Beautiful Cat Setsu-chan.
Just look at that cover. Look at it!
Below, you can find some more Setsu-chan pics from Mino's Twitter page. You can also check out her feed for even more Setsu-chan pics and info about the book. Mino's Pixiv has some of her illustrations, so check those, too.
The magazine article says "The Hengao!" (変顔) or "The Odd Face!"
美しすぎる猫の残念すぎる寝顔をとくと見よ！ [IT Media]
"日本一寝顔が酷い美猫"セツちゃん、初の写真集が登場！ 未公開ショットも収録 [NicoNico]
To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.