The Billion-Dollar Video Game vs The Billion-Dollar Movie

Illustration for article titled The Billion-Dollar Video Game vs The Billion-Dollar Movie

James Cameron's Avatar has brought in over $1 billion at the box office. Activision's Modern Warfare 2 has done likewise. Let's see how a blockbuster film and a blockbuster video game compare.


As you can see, when it comes to profit - the only number that really matters - the two are relatively close, the key differences being unit price (Avatar costs less but more people have "bought in" and production costs (Avatar's development budget dwarfing that of Modern Warfare 2).

Most interesting, though, is the marketing spend; who would have thought the biggest film since Titanic would have less money spent on its advertising than a video game?

Avatar Vs Modern Warfare 2: The billion dollar behemoths [Business Management]



So the joke is on both because Blizzard makes that number every single year by basically.....sitting on their asses, which is kind of sad really, because it only cements the fact that the big guys can only get bigger while the little guys can barely make a mark in today's world. (and as soon as you do make a mark, you will be assimilated)