“Pure” can have a lot of interpretations. For artist Andrew Miller (whose work we’ve covered before) and his “Brand Spirit” series of photographed objects, it means removing all traces of brand and color.
https://kotaku.com/if-only-theyd-actually-released-an-all-white-nes-5908775
And the results are quite pretty. Stylish, even. Though I can see how that NES controller might be initially confusing to use. I’m not sure my childhood understands.
Brand Spirit [Brand Spirit]