Since his role as the ring announcer in the first Spider-Man movie, B-movie and television star Bruce "Ash" Campbell has been a fixture in the webslinger's video games. Next week's The Amazing Spider-Man is no exception.

Campbell plays an over-the-top journalist in the game, putting Spidey through his paces in a series of challenges that will task all of his radioactive spider powers.

And here I was hoping he'd take on a more subdued, dramatic role.

The Amazing Spider-Man hits stores next week.