The "10 Minute Solution" to Fitness Now Includes a Wii

Illustration for article titled The 10 Minute Solution to Fitness Now Includes a Wii

What's the difference between Activision's 10 Minute Solution fitness game for the Wii and established fitness titles like Wii Fit and EA Sports Active? About $40-80.


With Wii Fit and EA Sports Active selling like reduced-calorie hotcakes, it was only a matter of time before Activision got in on the game, but what can Activision offer that the other two don't already cover? How about a budget price?

Activision Publishing and Anchor Bay Entertainment have joined forces to create 10 Minute Solution, a casual fitness title based off the popular brand of exercise DVDs, and while the branding might catch the target audience's eyes, the $19.99 price tag could capture their hearts. After all, the fitness genre is a hop-on point for gaming, and what better way to ease soccer moms into the hobby by giving them a title that costs the same as an exercise DVD? It sure beats spending $99 on Wii Fit Plus with the Balance Board, or $60 for EA Sports Active with accessories.


10 Minute Solution will feature a series of 10 Minute routines, oddly enough, with activities falling into either cardio boxing, mixed games, and aerobics categories. Rather than playing along with an on-screen trainer, 10 Minute Solution plays like a game, and even supports the Wii Balance Board, giving gaming newcomers a cheap way to extend the life of the popular peripheral.

"Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work," said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. "We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space."

And I'm sure Activision is ecstatic about partnering with you. We'll see if the discount gambit pays off when 10 Minute Solution hits stores later this year.

For those of you unfamiliar with the 10 Minute Solution series, here's a clip from the Knockout Body DVD, in which we see a physically attractive woman exercising in a set made up to look like a house.

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this minutes solutions bring so many memories...

Hitchhiker: You heard of this thing, the 8-Minute Abs?

Ted: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.

Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7... Minute... Abs.

Ted: Right. Yes. OK, all right. I see where you're going.

Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin' there, there's 7-Minute Abs right beside it. Which one are you gonna pick, man?

Ted: I would go for the 7.

Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.

Ted: You guarantee it? That's - how do you do that?

Hitchhiker: If you're not happy with the first 7 minutes, we're gonna send you the extra minute free. You see? That's it. That's our motto. That's where we're comin' from. That's from "A" to "B".

Ted: That's right. That's - that's good. That's good. Unless, of course, somebody comes up with 6-Minute Abs. Then you're in trouble, huh?

[Hitchhiker convulses]

Hitchhiker: No! No, no, not 6! I said 7. Nobody's comin' up with 6. Who works out in 6 minutes? You won't even get your heart goin, not even a mouse on a wheel.

Ted: That - good point.

Hitchhiker: 7's the key number here. Think about it. 7-Elevens. 7 dwarves. 7, man, that's the number. 7 chipmunks twirlin' on a branch, eatin' lots of sunflowers on my uncle's ranch. You know that old children's tale from the sea. It's like you're dreamin' about Gorgonzola cheese when it's clearly Brie time, baby. Step into my office.

Ted: Why?

Hitchhiker: 'Cause you're fuckin' fired!