Transformers: Age of Extinction's been out only a weekend and it's already making bank in China. There's no getting around the fact that a movie based on a line of toys is anything more than a major vehicle for product placement—including Chinese product placement, especially with the movie partly set in China.
Earlier last week, Chinese property company Pangu holdings abruptly canceled their sponsorship of Transformers: Age of Extinction. Pangu holdings, which owns and operates the Pangu 7 Star Hotel in Beijing, now wants to have its image removed from the movie. The Pangu hotel is huge.
Transformers is big in China. In fact, I'd say it's huge! Being as popular as it is, the movies are a giant marketing opportunity for advertisers, especially advertisers in China. This year's Tranformers: Age of Extinction will be no different, and it's expected that the Chinese advertising will be stronger.
While everyone was busy politely arguing over the teaser trailer for Transformers 4: Dino Riders, Hasbro put the first toy for the fourth film in the franchise up for sale. What do you think of Transformers: Age of Extinction First Edition Optimus Prime?