Look At All Those Chinese Products In Transformers 4

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Transformers: Age of Extinction's been out only a weekend and it's already making bank in China. There's no getting around the fact that a movie based on a line of toys is anything more than a major vehicle for product placement—including Chinese product placement, especially with the movie partly set in China.

Now, I'm going to reserve judgement on the movie. Michael Bay's Transformers polarizes people. We're here to talk about the Chinese product placement in the movie, something the Chinese themselves are talking about. Even China's communist party mouthpiece, the People's Daily, is getting in on the action, calling the movie more of a commercial than a film.

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In their review, People's Daily complains that the movie's Chinese elements are just for show; something China's complained about multiple times before. But yes, I need to stop complaining about the movie. Let's get back on topic.

Through a cursory viewing of the movie I saw at least 10 instances of Chinese product placement in the movie.

So to avoid spoilers, I'm just going to list the Chinese products found in Transformers 4 and the explain what the products are.

  • Lenovo
    Computers
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  • C'est bon Water
    Bottled water (It's not even the most popular bottled water brand in China)
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  • China Construction Bank
    Banking (What's a Chinese bank doing in Texas?)
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  • Pangu Holdings
    Real Estate
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  • Jian Nanchun
    Chinese liquor (Do not drink this)
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  • Shuhua
    Milk and milk products
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  • Lukfook Jewellery
    Jewellery
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  • LeTV
    Online video streaming
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  • Nutrilite
    Health products such as vitamins and protein (Where does one get this in the States with Chinese labelling? Wouldn't it be in English with FDA approval seals?)
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While these products are most likely geared towards the Chinese consumer in China, it'll be interesting to see what kind of effect it will have for these companies Stateside. Maybe someone in the Midwest will be looking for some Shuhua milk?

Kotaku East is your slice of Asian Internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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Eric is a Beijing based writer and all around FAT man. You can contact him @FatAsianTechie@gmail.com or follow him on Twitter @FatAsianTechie

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DISCUSSION

VerasGunn
Veras Gunn

Duck necks and duck products

Duck necks? Are they that popular in China that there are food chains that focus on the necks as one of their key products? I mean, I have nothing wrong with duck, the few times I've had it it's been delicious, but why specifically the neck?