For years now, virtual idol Hatsune Miku’s greatest hits have been showcased in the Project Diva music game series. Now however, fellow Vocaloid and rival “IA” has her own game IA/VT -Colorful-. And its music is pretty good in its own right.

Japan's beloved virtual pop goddess Hatsune Miku, star of her own video game series and hundreds of thousands of user-create YouTube videos, is now the voice of the 2011 Toyota Corolla, and you can hold her in the palm of your hand.

For Japanese otaku, itasha—literally "painmobile"—are about as geeky as they come. This past weekend, diehard itasha gathered and gawked in Tokyo's Odaiba.