Matthew Ball

OpinionCommentary

‘It Has Become Difficult To Articulate Why You Should Pick An Xbox,’ Admits The Guy Hired To Help Fix It

Abandoning exclusives has clearly harmed Microsoft's gaming platform

By Ethan Gach Published June 11, 2026

CultureNewsIndustry News

Xbox Taps Everyone’s Favorite Gaming Industry Chart Guy To Lead Strategy And Fix Its Console

Matthew Ball previously helped with planning at Prime Video and Amazon Studios

By Ethan Gach Published May 20, 2026

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