Madden NFL 11 strives to make your football video game experience "simpler, quicker, deeper." Not sure what dedicated Dorito support can add to this - maybe "more stoned?" - but two flavors "inspired" by the game have hit store shelves.

Two Activision game testers staged a speed-eating competition of the KFC culinary profanity known as the Double Down, with the winner polishing it off in 57.97 seconds. Video inside, plus my review of the "sandwich."

On the heels of 2008's Guitar Hero: World Tour KFC Fully Loaded Box Meal, this year the purveyor of alleged poultry allegedly from the Bluegrass State has teamed up with EA Sports for the KFC Madden NFL Box.

When word broke that the KFC-Activision partnership had resulted in more than just Guitar Hero World Tour in-game advertising, with a Guitar Hero branded "Fully Loaded Box Meal" hitting the fast food chain, we decided to strap on the feedbag and test it out for ourselves.