We first got wind of the "Delta Six," a super-realistic assault-rifle controller for those who like to put the FP into their FPSes, back in October. Predictably, the gun's purpose and look didn't play well in mainstream coverage, so it was pulled off the market. Now it's back, after a successful $200,000 Kickstarter.

There are controllers, there are controllers, and then there's a very special place in the world—alongside inflatable rafts—for peripherals like the Delta Six.

Ocean Marketing's Paul Christoforo says his former client iControl Enterprises asked him to take on an alternative identity named "Tom" so he could keep working for them even after his name was marred by a PR firestorm last year.

It's tough to recover from a PR gaffe. Even tougher: when it's the biggest PR gaffe of 2011, a customer service firestorm that set the Internet into Complete And Utter Outrage Mode late last year.