Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Survey: One Third Of Gamers Buy Music Game Songs

Illustration for article titled Survey: One Third Of Gamers Buy Music Game Songs

Have you bought a song or album because of Guitar Hero or Rock Band? Jacobs Media, a radio consulting company did a survey that found one third of players buy songs from the games, calling music video games "game changers" for rock music.


Big label artists obviously agree, with Metallica, Aerosmith and Coldplay on their way down the pipeline hoping to introduce new fans to their tunes through the magic of mashing brightly-colored buttons on plastic instruments.

Jacobs Media also pointed out there's an internet radio station, RadioIO, with a channel that plays nothing but rhythm game music. No one's gonna taaaake me aliiiiiiiiive.


Have music games influenced your taste in music, or your buying habits? And while we're at it, what's your favorite track from Guitar Hero or Rock Band?

Video Gamers Tuning to Guitar Heroes Online for Music to Play, Practice and Purchase

Become a "guitar hero" in a "rock band" with This New Internet Music Channel

TAMPA, Fla.—(BUSINESS WIRE)—Last month, radio consultant Jacobs Media's Tech Survey IV: Rock-Based Video Games found that music-based video games are having a significant, positive impact on music discovery and sales. Nearly one-third of players surveyed said they've purchased songs featured in the popular video music games Guitar Hero (Activision) and Rock Band (Harmonix/MTV Games).

More new versions have been announced for release soon (Guitar Hero on Tour on 6/22, Guitar Hero: Aerosmith on 6/29, Rock Band for Wii on 6/29, and Guitar Hero 4 in Fall 2008, with Guitar Hero: Metallica and Rock Band 2 reported to be in the works), and Chris Martin of rock band Coldplay recently announced that his band has added a new song to Guitar Hero, for the first time.


Clearly, music-based video game players are becoming game changers when it comes to rock music – and are one reason why Internet radio pioneer RadioIO launched Guitar Heroes ( earlier this year. Guitar Heroes is the first streaming music channel that plays nothing but the guitar-driven rock music found in today's hot music video games. Now any player, at any time, anywhere can log on and hear tracks especially selected for "guitar heroes" in "rock bands."

The idea for Guitar Heroes was suggested by a RadioIO listener, who wanted to hear more songs that she and her son could use to improve their Guitar Hero-playing skills together. "Sure, we take requests for entire music channels, not just songs," laughed RadioIO founder Mike Roe. "But because gamers and Internet radio listeners are two groups that are always ahead of the curve when it comes to Internet usage and music entertainment, it made perfect sense for RadioIO to put the two together by creating Guitar Heroes."


The job of developing and managing Guitar Heroes fell to longtime RadioIO music director Robert Goodman. "I realized it would be cool to create a channel that plays all the tracks from both series of games, all unlockable content as well as all downloadable content," he explained.

From his home base in Orange Park, Florida, Goodman crafts sets of songs that are played along to by many of the more than 220,000 music fans who tune in to Guitar Heroes every month. The channel features rock tracks including "Sabotage" (Beastie Boys), "Barracuda" (Heart), "Are You Gonna Go My Way" (Lenny Kravitz), "Cult of Personality" (Living Colour), "Even Flow" (Pearl Jam), "Kool Thing" (Sonic Youth), "Rock and Roll All Nite" (Kiss), "Rock of Ages" (Def Leppard), "Welcome to the Jungle" (Guns N' Roses) and "One" (Metallica). And Goodman does take and play song requests, as do all RadioIO music directors.


Guitar Heroes is one of 60 proprietary music channels streaming at Launched as a single music stream in 1999 by music lover Roe in his home, RadioIO ("radio EYE-OH", for "Internet only"), the world's first publicly-traded Internet radio operation, has grown into one of the Internet's most resilient music brands. RadioIO is featured on directories including iTunes, and, and enjoys more than 30 integral partnerships with Palm, Philips, Sonos, Escient and Slim Devices, among others. Wireless access is available via RadioIO's IO2go service, or any SmartPhone. To experience and learn more about RadioIO, go to

About RadioIO:

RadioIO is a wholly-owned subsidiary of IOWorld Media, Inc. (Pink Sheets:IWDM), which is headquartered in Tampa, Florida, and is dedicated to identifying, testing and marketing innovative consumer media alternatives. IOWorld Media currently owns, an advertiser-supported, multi-channel Internet radio station, and searchPlay, LLC. SearchPlay™ technology moves the Internet search engine to inside the media player, revolutionizing the way listeners search while listening online.

Share This Story

Get our newsletter



I can be seen as a particular case, because chip tunes from the oldways of music making (namely on the Commodore Amiga 500, where I started makign music) influenced me to no end, because up to there, I just wanted to play games, but from there on, I decided to MAKE music.

AS tiem went on, the SNES realy got me intereted in computer game music, but when the PSX came out , one single game changed prety much my entire taste in music: WipeOut.

The songs track on it where simply amazing, an entire new genre of wich I never really payed much interest (only rock and classical up to then). I began making music of the same style anyway I could, influenced by so many names ( Prodigy, Chemical Brothers, Underworld, Astral Projection,, etc, etc).

Im still a noob today, but I have tons of fun making music. Or used to, work leaves little time for those hobbies nowadays. Wich reminds me, my music page redesing IS STILL INCOMPLETE!


Shame on me. Anyway, videogames influenced my life big time, and during a period where people pointed out to me that I was wierd for taping to the OST fo Turrican 1 2 e 3 and listening to it in my walkman. I just shruged and carried on.