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Stroll Down One of the Fakest Streets in China

Illustration for article titled Stroll Down One of the Fakest Streets in China
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

H&N? Hugo BGSS? And SFFCCCKS Coffee? Welcome to Wuxi city, which might be home of the phoniest shopping street in all of China.

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The signs are located on a shopping street at Shimao Skyscrapers. Instead of Apple, there's "Appla." Instead of Zara, there's "Zare." H&M is "H&N." These don't appear to be actual shops (though, they could be!), but rather, logos and facades for the building complex—kind of like a movie set.

The photos below have been circulating online in China recently.

Illustration for article titled Stroll Down One of the Fakest Streets in China
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Illustration for article titled Stroll Down One of the Fakest Streets in China
Illustration for article titled Stroll Down One of the Fakest Streets in China
Illustration for article titled Stroll Down One of the Fakest Streets in China

Nothing is safe! As website HugChina points out, even China's largest bank is knocked off with a fake sign.

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According to Jeremy Blum at South China Morning Post, these are pre-made signs for empty shops in hopes of creating potential buyers. However, online in China, the street has become an object of ridicule. Some call the signs "misleading" and "infringement," and are asking for the practice to stop.

This shopping street in Wuxi has a cluster of counterfeit brands based on some of the world's most famous [Hug China]

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无锡某楼盘挂"山寨大牌" [iFeng]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

TheNobleRobot
TheNobleRobot

My first instinct was that these are empty storefronts that the local government or the building owners put signs on to avoid the impression that much of China's rapid commercial development consists of "ghost malls."