Screenshot: Square Enix

Square Enix is launching a new label for action games called Balan Company. It’s an international development collective for games, moving images, and music. Currently, there is a website, which teases future announcements.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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Balan? Wait a minute, where have I heard that name before? Isn’t it the last name of one of the guys in the band that sings this?