Sony's Lessons Learned From The PSPgo

Illustration for article titled Sony's Lessons Learned From The PSPgo

At last year's E3, Sony introduced us to the PSPgo, the digital download only version of its PlayStation Portable. What did Sony learn from the release of the device? Well, "consumers like their packaged media library" for one.

Sony Computer Entertainment Europe president Andrew House tells MCV that the PSPgo was, in part, something of an experiment. Says House, "It was introduced in a mature lifecycle to learn more about what the consumer wanted and we've definitely learnt a lot."

The SCEE boss says the portable was a study in "where that consumer behaviour was going," that Sony was "getting signals from consumers that this was the kind of device that they wanted."


Sony: We've learnt a lot from PSPgo [MCV]

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The PSPGO failed because of price. If they would have priced it at $150, it would have been a much better selling product.

This whole "it was a test" bullshit is just insulting to us smart consumers. We saw through Sony's bullshit and called them on it by speaking with our wallets.

Making your new product not work with any of the accessories many of us already owned was another brilliant failure, but the failed to mention that.

We are ready for digital downloads, but they need to be priced better than same as retail pricing and need to be available at 12:01 am on release day, not weeks or months later.

So, in, summary, based on that article, they didn't learn shit.