Sony: PS3 Manufacturing Costs Down 70 Percent

Illustration for article titled Sony: PS3 Manufacturing Costs Down 70 Percent

Over time, parts get cheaper and companies get better at the manufacturing process. Case in point: the PLAYSTATION 3.


In an investor call, Sony corporate CEO Nobuyuki Oneda revealed that PS3 manufacturing costs have dropped 70 percent.

"We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule," said the exec.

When pushed, Oneda said the overall cost of making a PS3 was down "about 70 percent, roughly speaking". At launch, the 60GB PS3 model sold for US$599, and that was at a loss.

Sony Corporation Q1 FY09 [Sony via TVG via VG247]


It is stupid that the PS3 hasn't dropped in price. It is over priced and simply not worth the asking price. A system value comes from the software you can get for it.... and TBH the software isn't that great yet. Publishers don't want to invest huge amounts on a console who's userbase has the worst tie-in ratio.

I'm a designer and even i know basic math and what makes biz sense!

If i was a Sony share holder i would bring this up at the AGM and ask sony to start rebuilding there shares.