Sony Exec Says Xbox 360 "Lacks Longevity"

Illustration for article titled Sony Exec Says Xbox 360 "Lacks Longevity"

It's 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii.


Let's cut to the chase, here's Kaz talking to the Official PlayStation Magazine:

It's difficult to talk about Nintendo because we don't look at their console as being competitors. They're a different world and we operate in our world — that's kind of the way I look at things...

And with the Xbox — again, I can't come up with one word to fit. You need a word that describes something that lacks longevity... Last time I checked, they've never had a console that's been on the market for more than four or five years and we've committed to a ten year life cycle, so you do the math...

And unless things go really bad, there's no way that at the end of a life cycle our competition is going to have a higher install base.

Can't come up with words that lack longevity, huh. How about temporal? Ephemeral? Short-lived? Brief? Fleeting? Transient? Fleeting? Evanescent?

Hirai: Xbox "lacks longevity" [CVG] [Pic]



Its ironic how the pic shows Kaz laughing, in what looks to be a strip club, because the PS3 is barely selling peanuts. Yes, the original Xbox is now no longer supported, but does that mean that Microsoft has made bad business decisions? Absolutely not. From what I remember, the 360 has been making a profit and did it in about half the time the original did. Kaz continually pushes for this 10 year PS3 life cycle business because he knows that when the PS4 gets released, they'll need cheap PS3 sales to keep its next gen console afloat.