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But, then again, doesn’t everyone?

Often we see bloggers and YouTubers stream games. I don’t recall ever seeing a Sony exec do it before. Then again, I haven’t really been paying attention.

In this video (via tipster Sang), Shiro Kawauchi, the head of Sony Computer Entertainment Korea, streams himself playing Bloodborne—and dying a whole bunch.

The video is in Japanese (with Korean subtitles), but if you want to see the universal language of dying a lot in Bloodborne, skip ahead to around 4:30 minutes in.

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.