Segata Sanshiro was SEGA's mascot character for the ill-fated SEGA Saturn. The character was a parody of Sanshiro Sugata, the character from the Akira Kurosawa film.

The mascot even got his own toys back in the day ‚ÄĒ one of which was recently uploaded to YouTube.

The packaging has phrases like "Forever Hero! He became legend." You must watch this video. You must.

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Forever Hero: Segata Sanshiro Figures [GameSetWatch]