Segata Sanshiro Toy Filmed For Your Pleasure

Illustration for article titled Segata Sanshiro Toy Filmed For Your Pleasure

Segata Sanshiro was SEGA's mascot character for the ill-fated SEGA Saturn. The character was a parody of Sanshiro Sugata, the character from the Akira Kurosawa film.

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The mascot even got his own toys back in the day — one of which was recently uploaded to YouTube.

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The packaging has phrases like "Forever Hero! He became legend." You must watch this video. You must.

Forever Hero: Segata Sanshiro Figures [GameSetWatch]

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DISCUSSION

LOL! can you name any other company that basically taught it's fanboys to hate other brands this intense? (I mean take the US Genesis and Saturn Commercials, it was basically slander on the other brands ;) hahah).