Sega Is Selling a New Dreamcast Controller. It's a Cute Backpack.

Illustration for article titled Sega Is Selling a New Dreamcast Controller. Its a Cute Backpack.
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In an effort to appeal to hip Japanese teens (I think?), Sega is rolling out a Dreamcast controller...backpack.

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This, according to Japanese game site Gamer, is part of Sega's new brand, "SegaKawaii". In Japanese, "kawaii" (かわいい) means "cute" or "adorable".

The Dreamcast controller backpack is priced at 13,860円 (US$146) and is going on sale April 25. Other SegaKawaii items are launching the same day, including a Dreamcast t-shirt and a Genesis tank top. What isn't being released is the hope Sega will ever make home consoles again.

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Illustration for article titled Sega Is Selling a New Dreamcast Controller. Its a Cute Backpack.

SegaKawaii [Facebook via Gamer]

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

KhalilRavanna
KhalilRavanna

SegaKawaii? Oh man, that's just too much.

(To be clear: Not that I wouldn't buy the hell out of that backpack.)