Former MMA champion and all-around gamer Ronda Rousey appeared on Conan O’Brien last night to “demonstrate exactly what it feels like to experience true 4K gaming on the Xbox One X.”

The two-minute segment, with promotional consideration paid by Microsoft (i.e. it’s a paid ad), is awkward and embarrassing. Conan brings Ronda and friend up on stage, both holding Xbox One controllers that are obviously not powered on and connected to anything. After giving her spiel the pair stare at a screen that isn’t there, the Xbox One startup sound plays, and BAM.

Having played multiple Xbox One games at true 4K over the past week, I can say that I never once felt as if I was being punched in the crotch by Ronda Rousey. If I had, I would have immediately stopped playing and called my doctor.

Look kids, we have a lot of fun here at Kotaku, but here’s something that’s not fun: getting punched in the privates. It’s not something you want to experience, and it’s certainly not something you want associated with your brand-new gaming console.