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Report: Sony To Buy Crunchyroll For Over $957 Million

The Tokyo-based electronics giant is reportedly going into the final round of negotiations to buy Crunchyroll. According to Nikkei Asia, the acquisition could cost Sony over 100 billion yen ($957 million).

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This comes as Sony obtained the exclusive right to negotiate for the popular anime streaming service.

Up to now, Sony has been licensing its anime, such as the smash-hit Demon Slayer: Kimetsu no Yaiba, to other anime-steaming services. Adding Crunchyroll to its portfolio would put Sony in an even position to face off against Netflix and Hulu.

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Crunchyroll was founded in 2006 and now has 70 million free members and 3 million subscribers. AT&T became its parent company in 2018. Earlier this year, our colleagues at Gizmodo reported that AT&T was rumored to be looking to sell Crunchyroll to Sony for, at that time, $1.5 billion.

In 2017, Sony Pictures Television acquired Funimation with a 95 percent controlling stake in the anime-streaming service.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

If this brings Funnimation back to Crunchyroll then I am all for it.