Mad Catz just landed the rights to start pumping out branded accessories based on Ubisoft's casual-game-centric Rayman Raving Rabbids franchise. The multi-year agreement gives Mad Catz the right to create a "range of accessories" for the DS Game Boy Advanced, PC, Playstation 2, Wii and Xbox 360.
"Rayman is one of the videogame world's iconic heroes, and we look forward to bringing the mischievous fun of the game series to a new line of branded videogame accessories," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "The addition of the Rayman Raving Rabbids license further strengthens and diversifies what we believe to be the video game accessory industry's most extensive portfolio of brand licenses that already includes all of the major North American professional sports leagues and many of the most popular recent and upcoming software titles."
No word on what bits of cute crap they'll be trying to shove down our throats, but I hope it will involve at least one Rabbid plushie with built-in motion detecting.Mad Catz to Produce Rayman Raving Rabbids® Branded Console Videogame and PC Accessories SAN DIEGO—(BUSINESS WIRE)—Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has secured a license from Ubisoft® to produce branded accessories based on the Rayman Raving Rabbids® series of games. The multi-year agreement gives Mad Catz North American rights to a range of accessories for the Xbox 360® videogame and entertainment system from Microsoft, the PC, the PlayStation®2 computer entertainment system, Nintendo DS™, Game Boy® Advance and the Wii™ home videogame system from Nintendo. "Rayman is one of the videogame world's iconic heroes, and we look forward to bringing the mischievous fun of the game series to a new line of branded videogame accessories," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "The addition of the Rayman Raving Rabbids license further strengthens and diversifies what we believe to be the video game accessory industry's most extensive portfolio of brand licenses that already includes all of the major North American professional sports leagues and many of the most popular recent and upcoming software titles."