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Racing Car Gets Joke Half-Life 3 Sponsorship

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The reader blog over at Jalopnik got a pretty sweet deal last month: for just a few bucks they could get their names on a car that was competing in the famous 24 Hours Nürburgring endurance race in Germany. Thing is, not everyone who contributed went with their real name.


One contributor, Savant, saw his chance and seized it, spending $10 to get his name on the side of the car. Only, instead of sending in his name, he sent in this:


Well played.

The story of the car, an Audi TTRS, is actually pretty cool: the driver is an active member of the Jalopnik reader community, so the team did the guys and girls there a favour by clearing the ad space for something a little more personal.

Compared to the going rate for actual on-car advertising in motor sports, $10 is a steal. And certainly gets you a better return than paying for potato salad.