Polaroid Gets Into The Video Game Business

Illustration for article titled Polaroid Gets Into The Video Game Business

Odd. Polaroid, a brand 98% of you will know for its instant cameras, is releasing a line of video game accessories, including battery packs, controllers and headsets.

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If this sounds weird, remember, Polaroid filed for bankruptcy in 2008, and has emerged in 2010 a very different company, one that thinks it's a good idea to appoint Lady Gaga as a "Creative Director" and...start selling video game accessories, a market that it doesn't exactly have to itself.

It's a random decision, but, best of luck to the company! If anything, the Polaroid logo is a lot classier than anything Mad Catz has come up with to date.

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Polaroid enters games sector [MCV]

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DISCUSSION

I was gonna go 'err' then read article, cleared it up - "The popular Polaroid brand"

Yeah Polaroid as a company pretty much no longer exists. The brand is fairly valuable though, it's pretty much been whored out at this point.

[antigrav-media.net] - these guys seem to be the actual makers of the peripherals.

[www.jwin.com] - these guys also get to sell polaroid branded crap too.