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Pokémon Stars At Milan Fashion Week

Fashion/streetwear label GCDS had a show at Milan Fashion Week a couple of days ago, and Pokémon was all over it.


Both the mens and womens spring/summer line for 2018/19 featured Pokémon designs, from knitted sweaters for the guys:


To boots:

To full-blown Pikachu cosplay:


And they weren’t the only ones! Jeremy Scott’s show had a Pikachu cameo as well:

Illustration for article titled iPokémon /iStars At Milan Fashion Weekem/emem/em

While it’s an Italian fashion week, these were all from ready to wear collections, and those Pikachu and Jigglypuff sweaters are amazing.

You can see the GCDS stuff in action in this video of the event (the Pokémon stuff is all towards the end):

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs

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I dunno. Maybe I’d find the designs more agreeable if they weren’t being worn on plastic people aggressively pouting and scowling their way down a runway.

But as presented? Gag me with a spoon.

This is just such exquisitely crass, cynical, commercial exploitation by pretentious rich people co-opting the pop culture of the masses without a shred of understanding of the actual appeal of the subject at hand. Blech.

Only a “Fashion Designer” could take something that brings joy to millions of people and turn it into something so utterly joyless and depressing.