![[Image: PUBG]](https://i.kinja-img.com/gawker-media/image/upload/c_scale,f_auto,fl_progressive,pg_1,q_80,w_1600/sl7dkzbt6grw2neblmyc.png)
Now that PlayerUnknown’s Battlegrounds is a smash hit, its developer Bluehole Inc. is worth $4.6 billion. No wonder the team at Bluehole that handled the game is being turned into a subsidiary called PUBG Corporation.
Via Gametoc (and tipster Sang) is the company’s new corporate logo:
![[Image: PUBG]](https://i.kinja-img.com/gawker-media/image/upload/c_fit,f_auto,fl_progressive,pg_1,q_80,w_470/x8kdlpvjmht38e9s7m2g.jpg)
Gametoc (via Sang) reports that PUBG producer Chang-han Kim will be the company’s CEO.
Why make a PUBG company? Bluehole says it’s so they can ensure responsiveness and efficiency, allowing the new subsidiary to react to worldwide game market with greater flexibility.
PUBG Corporation already established a US office and is going to set up branches in Japan and Europe. Doubt it’s going to stop there.
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DISCUSSION
I really don’t think this shit is the right move.
The -right- move, imo, would be to separate the company from the game, as short-term damaging as it would be, and let it exist as it’s own thing.
The devs and the publisher have proven they can handle a 1-in-a-million hit, even with the normal fumbles they’ve had that every studio has. The best move would to be to separate themselves from the ONE success and position themselves as more than a One-Hit-Wonder. That way they can exercise their chops outside of the Battle Royale genre, while keeping people loyal/and-or/interested in their next works.
But, I’m drunk-Rambling, so what do I know.