![[Image: PUBG]](https://i.kinja-img.com/gawker-media/image/upload/c_scale,f_auto,fl_progressive,q_80,w_1600/sl7dkzbt6grw2neblmyc.png)
Now that PlayerUnknown’s Battlegrounds is a smash hit, its developer Bluehole Inc. is worth $4.6 billion. No wonder the team at Bluehole that handled the game is being turned into a subsidiary called PUBG Corporation.
Via Gametoc (and tipster Sang) is the company’s new corporate logo:
![[Image: PUBG]](https://i.kinja-img.com/gawker-media/image/upload/c_fit,f_auto,fl_progressive,q_80,w_470/x8kdlpvjmht38e9s7m2g.jpg)
Gametoc (via Sang) reports that PUBG producer Chang-han Kim will be the company’s CEO.
Why make a PUBG company? Bluehole says it’s so they can ensure responsiveness and efficiency, allowing the new subsidiary to react to worldwide game market with greater flexibility.
PUBG Corporation already established a US office and is going to set up branches in Japan and Europe. Doubt it’s going to stop there.
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.