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Peter Moore Killed The Dreamcast, Fired A Lot Of People

Illustration for article titled Peter Moore Killed The Dreamcast, Fired A Lot Of People

Peter Moore isn’t all chuckles and Xboxes and EA Sports. No, he once was a big man at Sega, and got to call a lot of shots. Some of them during good times, and some, the...not so good times. Like the demise of the Dreamcast.

We had a tremendous 18 months. Dreamcast was on fire – we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn’t sustain the business. So on January 31st 2001 we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people, it was not a pleasant day.


Nope, not pleasant at all. For you, or for us. Peter Moore Interview: Part One

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*sigh* It was a sad day when I went to my local EB the day Sonic Adventure 2 came out and couldn't find it. I actually had to ask at the counter for it and there it was, a big pile of copies hidden behind the counter like they were bargain bin rejects :(

Dreamcast was very capable. I heard Sega didn't port Shenmue to PS2 because it couldn't handle it :O I'm not suprised the DC failed, though. Sega had to be selling it at a loss and they sold the Saturn, 32X, Mega CD and Nomad at a loss as well.. and they all failed. I love Sega purely for the fact that they burned out and make absolutely no sense.