Parsing Nolan North’s Vague Comments About The Voice Actor Strike

Nolan North at the Game Awards
Nolan North at the Game Awards

Last night at the Game Awards, Uncharted voice actor Nolan North made some vague and puzzling remarks referencing the recent voice actors’ strike during his acceptance speech for “Best Performance.” Throughout the web, his comments were interpreted as criticism of the strike. But was that really what he was trying to say?


Perhaps North’s comments were too ambiguous, it’s likely that North was actually taking a stab at unifying two of gaming’s big labor issues: developers’ “crunch” and shady voice actor contracts.

Last year, video game voice actors popularized the hashtag #PerformanceMatters to draw attention to perceived labor issues in the field. Voice actors regularly don’t know what video games they’re working on. They often receive flat fees for their labor instead of royalties or bonuses. Strain placed on their throats after screaming or wailing can be damaging. The SAG-AFTRA union representing them has threatened a strike several times to levy for better contracts.

That’s why, when North directly referenced the phrase “performance matters” last night, a number of observers and media outlets thought he was criticizing colleagues for striking. It wouldn’t be insane—other voice actors and designers like Shawn Elliott didn’t sympathize with the SAG-AFTRA’s initiatives. Here’s what North said:

“I’m going to go out on a limb. I want to thank a group of people at Naughty Dog. It’s them as a whole. I’m hearing a lot of talk lately about how performance matters. And it does. The performance of every designer, every programmer, every artist, every hard-working talented person at that office . . . that performance is so important. . . their performance matters more than mine. That’s important to understand in this day and age with all the talk going back and forth. Because without their performance, my performance would not only not matter—it wouldn’t exist.”


North’s statement is hard to parse. Was he trying to argue that the voice actors’ strike is insignificant? Was he drawing a false equivalence? Given the context of North’s previous statements and current SAG membership, it doesn’t really seem that way. Nolan told Kotaku UK earlier this year that he’s a member of the guild and supports the strikes, although he added that he has “never been mistreated by the people I’ve worked for.” There’s no reason to think that he’s changed his mind. Here’s why:

During his speech last night, North thanked former Naughty Dog writer and director Amy Hennig who got him the Uncharted gig. Hennig has gone on the record alleging she didn’t know if she’d ever worked less than 80 hours a week at the studio. She’s been extremely vocal about how “crunch” made her miserable. Hennig’s statements rode on the tail of years of criticism over crunch, a common practice that has AAA developers working 80-hour weeks to complete a game. In 2014, a survey by the International Game Developers Association reported that 81% of those polled had “crunched.” During “crunch,” developers can sleep in their offices, subsist off junk food and totally lose track of their families for days.

North in his statement emphasized Naughty Dogs’ developers’, designers’ and artists’ contributions to Uncharted. By noting that “their performance matters” too, North appears to have been trying to bridge the “crunch” conversation and the #PerformanceMatters campaign. In other words, he wasn’t trying to argue that the voice actors’ strike didn’t matter. He wanted his audience to realize that the people he works with—the people who transform his voice into a character on the screen—are just as important as he is. But they’re not the ones on stage at the Game Awards.


Voice actor Phil LaMarr, who has voiced characters in Metal Gear Solid and Final Fantasy and sits on the SAG-AFTRA’s interactive negotiating committee, told me that voice actors rallying with the SAG-AFTRA union are in solidarity with the developers. “I don’t think it takes a genius to draw a line between them working 16-hour days during crunch and us throwing our throats out,” LaMarr said. “I think Nolan felt like there were people online pitting the actors against developers and programmers, when in actuality, we’re all in this together.”

LaMarr doesn’t have intimate knowledge of North’s thinking. But his statement echoes the admittedly bland statement North’s publicist sent me over e-mail: “I have great respect for both SAG-AFTRA as well as the Game Developers and hope they will come to a mutually beneficial contract very soon.”


[Correction—10:20 AM]: An earlier version of this story referred to Shawn Elliott as a “voice actor.” He is a level designer. We regret the error.

Senior reporter at Kotaku.


Michael Crider

Phil LaMarr, Jennifer Hale, Keythe Farley, and Ray Chase had an AMA about the strike a couple of weeks ago. I was hazy on the details, so I checked it out.

The actors did themselves no favors by refusing to answer questions like “why do you deserve residual income for doing a fraction of the work of developers in terms of actual time?” and “why are you asking for more money when development studios still get forcibly closed after a huge project, forcing hundreds of people out of work?”

I can sympathize with people who are taken for granted for their work, and who aren’t treated as well as similar actors in different fields. But when they seem blind to the state of developers and artists, and even the industry as a whole, it’s hard to see the strike as anything but a churlish demand for more money.

Here’s the AMA, for what it’s worth.