Last year, Blizzard decided to auction off a number of “server blades” from World of Warcraft, which were literally the physical locations where people’s online lives were stored and played out.
https://kotaku.com/blizzard-auctions-off-entire-worlds-of-warcraft-for-cha-5849597
Seems it was a sound idea, since the grand total of all blades auctioned has reached $330,000. Best part? Every cent raised goes not to Blizzard’s bottom line, but to St. Jude Children’s Research Hospital.
St. Jude Children’s Research Hospital® Charity Auction: Thank You! [Blizzard]
